Just in time for Super Bowl parties next month, a crunchy chip accompanied by a zesty, all-natural salsa has a Bowling Green connection.
Some readers might be familiar with Stadium Salsa and Stadium Salsa Tortilla Chips. They are the official chips and salsa of the Bowling Green Hot Rods, according to Greg Neville of Bowling Green.
Eric Leach, Hot Rods assistant general manager, said the salsa and chips hit the ballpark in April, and patrons embraced them.
Neville said his tortilla chips “will not break when you go for a load of salsa.”
That’s important when planning Super Bowl parties.
Leach agreed with the sturdiness of the chips, which the Hot Rods use in their super nachos package. “Greg has been tremendous to work with. He is passionate about what he does,” Leach said.
Leach said involving a local company in the Hot Rods’ operation fits their business philosophy. “We want to do as much as we can local. The salsa is really good quality. I had my whole staff try it,” Leach said.
Neville, a 35-year-old Bowling Green man who is originally from Cave City, has been marketing Stadium Salsa and accompanying tortilla chips for about a year.
“It is all-natural ingredients, gluten-free and cholesterol-free,” he said. “It has a three-year shelf life.”
Neville’s business partner in the venture is also from Bowling Green – Bowling Green, Ohio.
Stadium Salsa was incorporated in 2006, and Neville and Greg Shepherd formed a partnership in January 2015, Neville said.
Shepherd provided the recipe, and Neville looked at the project from the marketing standpoint, Neville said. Stadium Salsa is found in Houchens, Crossroads IGA and Priceless IGA stores locally. The Stadium Salsa ranges from $2.61 to $3.59 and comes in 12-ounce jars.
The salsa flavors are mild, medium, hot and Mexicali, Neville said.
The Stadium Salsa tortilla chips come in a 12-ounce bag and have a three-month shelf life. The chips range in price from $1.41 to $1.99 in local stores, which include those in Kentucky and Ohio, Neville said.
“It is a very, very competitive business,” Neville said. “Business is going extremely well.”
Neville said he learned during the marketing and selling of his salsa and chips that “it is all about the networking with people.”
Leach said he and Neville hit it off right away. In fact, once Leach tasted and tried the tortilla chips, he made the decision to have the Hot Rods’ contracted concessionaire use them rather than a different tortilla chip at the ballpark. “It was a natural fit to make the change,” Leach said.
“We sell the salsa in our Hot Rods store at Bowling Green Ballpark,” Leach said.
Neville said it is amazing and pleasing to see customers’ reactions when they try the product.
Neville said his business background is in his genes.
Both of his grandfathers owned their own businesses, as does his father.
Les Gentry owned P&G Oil Co. and E.C. Neville owned Neville’s Jewelry, both in Horse Cave. Neville’s father, Dr. Steve Neville, owns a dentist office in Horse Cave.
“While growing up under these three figures, I knew I wanted to own my own business, and Stadium Salsa has given me that opportunity,” Neville said. “My father and grandfather’s actions and integrity on how to operate a business have given me the characteristics needed to succeed.”