Lindsey McClain began her career at Commonwealth Health Corp. as marketing and development coordinator, a role in which she helped organize many community events and administered scholarship programs, among other things. From there, she was program director at Bowling Green Area Chamber of Commerce, where she was responsible for programs, including Leadership Bowling Green, ATHENA/ATHENA Young Professional, Welcome Back WKU Festival, South Central KY Night, Washington D.C. Fly-In and other legislative events. Since 2011, McClain has been marketing director at Franklin Bank & Trust, where her marketing and leadership skills are proven through award-winning marketing projects such as Franklin Bank & Trust Company’s Kasasa Cash marketing campaign. She oversees all aspects of FBT marketing, advertising, website and community involvement.
1. What is a typical day like for you at work and is it what you might have envisioned while going to college?
Every day is different at work. Some days, I am coordinating advertising, making TV and radio ad buys, and other days, I’m planning for a customer event or employee training day. That’s what I love so much about it; it’s never the same thing and most certainly never boring. It’s exactly what I had hoped for as a student at Western Kentucky University. I remember during my first semester speech class, I overheard someone talking about being a “corp comm” major (corporate and organizational communications), and after looking into it, I decided that was perfect for me. It encompasses so many different things – public relations, management, marketing, communications. There are so many options in so many different fields. At that point, I changed from a mass communications major and never looked back.
2. How did you become involved with the Kiwanis Club and why do you stay with the organization?
Our dear friend Anne Grubbs (who died in August) had asked me several times to be her guest at a Kiwanis meeting. To be honest, I had no idea what the Kiwanis Club was at the time. I finally agreed to attend a meeting and instantly fell in love with the mission of the club. Kiwanis is an international service organization dedicated to improving the world and the lives of children. Not only do we have a very active club, the members have become some of my very best friends. We all have the same goals – to better our community and help children. We are able to do this through events like Thunderfest, the Soap Box Derby and many others. The money stays right here in southcentral Kentucky and is given to local programs and agencies. Also, the current international project is called Eliminate. Kiwanis Clubs around the world are all raising money to eliminate maternal/neonatal tetanus. So far, $72 million has been raised; the goal is $110 million worldwide. The Kentucky/Tennessee District, which is comprised of 14 different Kiwanis Clubs, has raised $1.15 million to date. The Bowling Green Kiwanis Club has contributed about $140,000 to that goal.
3. Tell me about your love of baseball and how that got started.
I have always been a sports junkie and played softball and basketball growing up. I am very competitive by nature. I am also a huge WKU fan, which is almost a requirement for working for Alex Downing. And if you’ve known me for any period of time, you most likely know about my passion for the Cincinnati Reds. I really became a fan because of their proximity to BG. I love the stories about the Big Red Machine and players like Pete Rose, Johnny Bench, Joe Morgan and Tony Perez. I truly enjoy watching the games and am still hoping for that World Series title sooner rather than later. With social media entering the scene, it’s made it fun to connect with the players, makes it more personal. You not only get to see them perform on the field, but get to see the personal side as well. And the 2015 All-Star game is in Cincinnati, and I’m really excited to be there for that.
4. How is raising a teenage daughter in these times, and how do you think it is different from when you were growing up?
Yes, my daughter, Meredith, is my greatest accomplishment in life. She just turned 15 in November. I do want to brag just a bit. She is absolutely beautiful inside and out. She is very smart and has the kindest, sweetest heart. She loves to read, loves school and playing softball. She’s a wonderful girl. I had her at a young age, so I feel like we’ve grown up together, in a way. But it is much different than when I was 15. There were no cellphones or social media. It’s challenging at times, but we try to keep an open line of communication. There are also many more opportunities for kids now, too. They’re all so tech-savvy these days, which makes learning and everyday activities more exciting.
5. You are involved in a lot of what some might call extracurricular activities. How do you prioritize them with work and family?
I am involved in several different groups, and I truly enjoy giving back to the community that has given me so much through the years. I’m thankful to live in such a special community. There are many organizations that rely heavily on volunteers and donations, and somehow this giving community comes together every single time to make it happen. As long as I am able, I will always help when I can. Most times, my daughter joins me, as well. It’s very important to instill “giving back” in our youth at an early age. She’s already learning to give back by being involved in the BETA Club at BGHS. They are required to volunteer a certain number of hours, as well.
One of the most memorable and moving times I volunteered was this past spring with my family for HOTEL INC. We served food to about 100 people at the old bridge on (U.S. 31-W By-Pass). I couldn’t help but get emotional as I watched these folks go through the line; the look of excitement on their faces was priceless. People of all ages, young and old. They were so happy to eat a good meal, something we take for granted every day. As I stood there with my parents, grandmother, brother and his girlfriend, I couldn’t stop thinking about how blessed we are to have a warm bed at night, food on the table, more clean water than we could ever use, cars to drive and a job to attend. These folks who were going through that line didn’t have these things. I left there heartbroken but also eager for the privilege to make those lives a little better. We have the time and resources, so why not help? It’s simple, really.
6. What would you recommend for holiday reading?
I am almost finished reading “Wild: From Lost to Found on the Pacific Crest Trail” by Cheryl Strayed. I have really enjoyed it! It addresses struggles that we all have in our lives and how we overcome them and are strengthened and healed.
7. Why do you choose to make Bowling Green and southcentral Kentucky your home?
I am originally from this area – Smiths Grove, actually. My parents and grandmother still live there in the house I grew up in. I attended and graduated from WKU and there was no question that I would stay right here in Bowling Green. I love this town and the small town, yet booming, feel. It’s all I’ve known. My family is here, my friends are here – I’m not going anywhere.